“Your brand is the single most important investment you can make in your business.”
Safecall is an industry-leading whistleblowing services provider covering 5 million+ employees in over 1,000 organisations worldwide.
In 2023, AC worked as an extension of their marketing team to help them create and launch their new brand, internally and externally.
The first month after launch saw an unprecedented, 30% increase in enquiries.
“The new brand positions Safecall in the next chapter of its journey - one that can compete at the highest of levels, whilst remaining trusting and approachable. Through branding, they’ve transformed the fortunes of our business.”
Resolute Search are B2B SaaS Go-To-Market (GTM) talent search specialists. Through partnering with early-stage investor-backed B2B SaaS technology companies, they help to establish exceptional GTM teams worldwide.
They came to us in 2023 to create a look and feel for their brand that would map over to their online presence. They wanted to create a tone that reflected their core values: customer-centric, professional and hard working.
After conducting a fact-finding brand workshop, we agreed on the brand guidelines which acted as a North Star for the direction the client wanted to go in.
Rollout came in early 2024 and the business has gone on from strength-to -strength, creating investment partnerships with Planet A and Albion VC.
“Creating a brand with the Attic team was not only a great experience, but it also triggered great results. From day one they worked so hard to excavate what made my business unique and amplified it across every touchpoint of the brand. We would highly recommend working with the Attic team.”
Listo Burrito is a collection of independent Mexican restaurants based in Manchester and Liverpool.
In 2020, Mick collaborated with Lou Mora of Brand Folk to deliver a full re-brand of the already established ‘Changos’ restaurant chain. The team needed to ensure that the new brand connected with the existing loyal customer base as well as attracting new ones and to create a unique and flexible brand that would stand out within the saturated sector.
Together, we built a brand that has grown with the business, we did not only create a cohesive brand for us, we leveraged social media to increase customer footfall to achieve record results.
NPH Group, is a private health organisation dedicated to providing high-quality, independent medical services to individuals, families, and businesses across Newcastle and the North East.
Their mission was is to combine their deep expertise in occupational health and general medical services with a personal touch, ensuring each client receives tailored care that fits their unique needs.
We collaborated with NPH to create a comprehensive brand that expressed their professional and personal characteristics. Over a 3 month period, brand workshops, logo development, brand exploration and tone of voice guidelines were developed.
The resulting work helped shape internal videos, office interiors and their external facing website to provide a solid platform for their ongoing growth. They now provide health services for companies such as Formica, Hitachi Rail and Newcastle International Airport.
Dragonpass had grown into a successful global travel benefits business, but its brand no longer reflected its ambitions.
Following years of expansion into international markets, the company recognised the need for a more contemporary, premium and scalable brand capable of supporting future growth and strengthening its position in an increasingly competitive marketplace.
Rather than engaging a traditional agency relationship, they brought me in as an extension of their marketing team, working closely with senior stakeholders to help define the future direction of the brand.
Over the course of the project, I partnered with the marketing leadership team to facilitate brand discovery workshops, uncover stakeholder insights and develop a clear articulation of the brand's purpose, positioning and personality.
Working collaboratively across the business, I helped align leadership around a shared vision for the future, translating complex commercial ambitions into a compelling brand narrative that could guide both strategic decision-making and creative development.
My role combined brand strategy, workshop facilitation, stakeholder engagement and creative consultancy, operating as a trusted member of the team rather than an external supplier.
The discovery process laid the foundations for a successful global brand refresh that repositioned DragonPass for future growth.
In their own words, the work helped transform the business:
"From a successful but ageing travel-benefits provider into a more modern, premium and globally scalable brand."
The refreshed brand contributed to:
• Over 300% growth in inbound enquiries
• More than 515% growth in monthly web traffic
• Increased brand awareness, consideration and Net Promoter Score (NPS)
The project demonstrated the value of embedding creative and strategic thinking directly within a client's team. By working collaboratively, building consensus and helping stakeholders articulate a shared vision, the brand refresh became more than a visual redesign —it became a platform for business growth, improved customer perception and greater commercial success.