As part of a fireworks safety awareness campaign around November the 5th, wouldn’t it be a good idea to send a team of people to a busy shopping street armed with leaflets promoting firework safety.
And even better, use professional make-up artists to artificially scar these people on their faces, necks, arms and hands (they were like a subtle version of the Walking Dead but a lot friendlier).
The results worked to great effect. And emergency call outs decreased by 34% from the previous year.
Agency: Different, Newcastle.